Servando Primera is a highly accomplished Venezuelan singer and songwriter, born into a musical family as the son of protest singer Ali Primera and singer Sol Mussett. His journey in music began at a young age, writing his first songs at just eight years old. His early talent quickly shone through when his song “Bella Ladrona” became a #1 hit in South America, recorded by the popular children’s group Salserin. This marked the beginning of a remarkable career for Servando Primera in the Latin music scene.
Primera’s success with Salserin was significant. He recorded two albums with the group, achieving impressive sales of over five million copies across Latin America. His contributions to music have been recognized with five Latin GRAMMY nominations. Notably, he stands as the first and only Venezuelan artist to be nominated for Spotify’s prestigious Secret Genius Award, highlighting his exceptional talent in songwriting.
After establishing himself as a prominent figure in Latin music as part of a successful duo with his brother Florentino, where they released six albums together, Servando Primera transitioned to a solo career. He is now celebrated as one of the most prolific and sought-after songwriters of his generation. His songwriting prowess is evident in the numerous chart-topping hits he has penned for major artists. These include global sensations like “DUELE EL CORAZON” by Enrique Iglesias and Wisin, “Mayores” by Becky G and Bad Bunny, “Mala Mía (Remix)” by Maluma, Anitta, and Becky G, and “No Se Me Quita” by Maluma and Ricky Martin.
Beyond these massive hits, Servando Primera’s songwriting credits extend to a diverse range of prominent artists such as Pitbull, Leslie Grace, Reik, Kali Uchis, Jennifer Lopez, and J Balvin, showcasing his versatility and broad appeal. His impact on the music industry was further cemented when he co-wrote two songs that made Rolling Stone’s top 100 songs of 2017 in the USA. He has also achieved remarkable chart success with six #1 hits on the Billboard Latin charts, solidifying his position as a leading force in Latin music.
Currently, Servando Primera is embarking on a new chapter as a solo artist, exploring an eclectic musical direction that blends acoustic elements with salsa rhythms, rock energy, and R&B/hip-hop influences. His latest single, “Mañanero,” is already available, offering a taste of this exciting new phase in his career. LISTEN FOLLOW
