Earlier this year, rapper Tee Grizzley expanded his brand into the digital realm by partnering with gaming organization XSET. Beyond just endorsements, the Detroit artist launched his own Grand Theft Auto role-playing server, “Grizzly World,” opening up an online community to paid members. In a recent interview, Tee Grizzley revealed the impressive monthly income generated from this virtual venture.
During his appearance on the Million Dollaz Worth of Game podcast, the 28-year-old artist discussed his foray into the gaming world with hosts Wallo and Gillie Da Kid. Initially, gaming was a pastime for Tee Grizzley, a fun activity he engaged in casually. However, the pandemic era and encouragement from his inner circle led him to start live streaming on Twitch. Witnessing the substantial earnings of professional gamers, reportedly reaching millions monthly, inspired him to elevate his gaming endeavors, culminating in his partnership with XSET and the launch of Grizzly World.
When questioned about monetizing his gaming activities, Tee Grizzley detailed the concept behind Grizzley World. “I created a Grand Theft Auto role playing server called Grizzley World. It’s based on the trenches, a digital space where you can experience street life virtually,” he explained. “The server generates revenue through membership fees. We currently have around 90,000 members.”
Expanding on his monetization strategy, Tee Grizzley outlined his multi-platform approach. “I stream Grizzley World gameplay on Twitch, which provides income. I then repurpose these Twitch streams by uploading them to YouTube, creating another revenue stream,” he stated. “Revenue also comes directly from the Grizzley World server memberships. Beyond that, there are sponsorships, advertisements, and other opportunities that contribute to the overall income.”
Furthermore, Tee Grizzley emphasized the positive impact of Grizzley World on its community members. He highlighted that the server provides earning opportunities for members, offering a virtual alternative to real-world street activities.
The full interview with Tee Grizzley on Million Dollaz Worth of Game provides further insights into his gaming ventures, with the discussion on gaming starting around the 36:11 mark. This venture into the Grand Theft Auto online world showcases Tee Grizzley’s entrepreneurial spirit and ability to connect with fans in innovative ways within the digital landscape.
